In a world where the urgency of addressing climate change and environmental degradation is widely recognised, this article explores the challenges and complexities surrounding the enforcement of environmental obligations on businesses. It delves into the concept of “greenwashing,” where companies misrepresent their environmental credentials, hindering genuinely eco-conscious businesses from competing fairly. It points out important ways we can spot greenwashing when it occurs, and then examines regulatory and legal avenues to combat greenwashing, highlighting the limitations and potential for innovation in addressing this pervasive issue. Ultimately, it offers a glimmer of hope in the form of growing awareness among consumers and regulators, suggesting that creative litigation may provide innovative solutions to this multifaceted problem, with implications for a more sustainable future.
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